Fairly Vague
Challenge: Create an identity for an existing business and personal identity of woodworking client, “Fairly Vague”. Client mixes personal imagery along with industry related content on his social channels and desired an identity that would merge these personas and inspire imaginative quirk.
Execution: Explore modern typography, type treatment, and illustration to create a primary logo as well as secondary marks that are minimal and clean. Provide realistic creative ways by which the client can brand his woodwork and extend the brand to existing and future clients and stakeholders.
Fairly Vague in its entirety. Primary logo, secondary stacked and secondary condensed marks, tag line “Anything at All”, and palm illustrated element.
Engraved wooden mark for custom build outs and woodwork projects (above). Totes for trade shows and small merch purchases (right).
Final Business Card design composition (left) paired with stationary concept (below).
Concept for Fairly Vague online website/portfolio (left). Idea for Fairly Vague brand roll out on instagram stories (below).
