Black Gallina

A small business whose sole purpose is to help small businesses, Black Gallina was in search of a sturdier brand to stand on as they grow. I have worked with Principal, Caleb Fitzgerald since August 2022 in refining his company’s brand with the following solutions:

New primary and secondary logos with an improved logotype

Original Black Gallina logo (left) - great illustration element but lacked hierarchy.
New Black Gallina primary logo (right) - cleaned up illustration and stronger accompanying logotype.

Brand Standards guide

Primary and secondary logo usages, logo specifications, textural illustration elements, new brand color palette, and type kit specifications.

Printed and digital collateral

New printed collateral including brand stationary (left) and business cards
Client onboarding gift with custom packaging (middle) and swag design (right)
Digital onboarding materials including client brochure, onboarding packet, and client goal worksheet

Updates to Blackgallina.com

Updated from a generic template to a more customized design utilizing new brand elements
Working on a modular system with repeatable elements for ease and consistency
Set up CMS library and designed page for Client Testimonials
Standards for stock imagery usage