Howard Hughes - Anniversary Call
The 2018 Anniversary Call marks Eight Years of The Howard Hughes Corporation. Our goal this year was to elevate the employee experience through several touch points of communication. In collaboration with the Howard Hughes design studio (based in NYC and responsible for public facing assets), we landed on a dynamic creative concept by which when viewed vertically, an 8 is seen to represent the celebration of eight years of Howard Hughes. When turned and viewed horizontally, the 8 is transformed into an infinity symbol, representing the future and longevity of the company.
I worked with the Howard Hughes Design Studio (based in NYC) to create design components for the Anniversary Call. After a few rounds of critique and review, I presented these two concepts to the Creative Director of the HH Studio as well as EVP of Culture + People.
Digital design concept board to explain the design’s translation from print to digital for the corresponding HTML-based email invite.
Screen grab from deployed email invitation. This e-invite went out a few days after the printed invitations were delivered to employee desks.
The final design and mockup for printed invitation. Invites were printed on matte black Plike stock with high gloss embossing and enclosed in a printed vellum envelope. 1,000 employees would receive these on their desks two weeks prior to the Anniversary Call event.
Digital GIF design to be inserted into HTML based email.
